About
DFD's Owner & FAQs
Julia Fullerton, M.S. &
Social Marketing Expert
Social marketing isn't new, but it is always changing. I have been in the space for 10 years now, and love that I'm continually challenged in every facet of my marketing niche. Facebook Ad policies change, Instagram content best practices are ever-evolving, and how one builds strategy and refines executions; well, it has made me into an eternal student.
I'm passionate about utilizing data and research to develop unique brand strategies that check all the KPI boxes.
How can I help your business succeed with social?
DFD's Approach Explained via FAQ's. And, we are doing the asking...
Frequently Asked Questions.
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What would you say your brand identity is currently, and what would you like it to be moving forward?
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What does your ideal customer look like? Please share everything you know about them.
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Do you currently have social channels up & running? If so, which perform best?
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What do you believe is currently working for your brand on social and what is not?
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How do you measure success on social and for your business?
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Do you have a content strategy?
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Do you utilize a paid and organic social strategy?
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What type of analytics do you utilize? Would you be willing to share past reports with DFD?
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How do you currently work with retail partners to promote your products online/in-store?
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Who are your competitors within the space?
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What is the level of assistance that you are looking for from DFD?
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How soon are you looking to start?
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What is your budget for each social platform organic/paid?
Portfolio
Work History
Legal Media & Marketing
Increased Quarterly
Lead Generation from
67 Leads per quarter to 160!
*These results were for one client account only. Several others also improved in lead generation, brand awareness, engagement, and site traffic.
Financial Institution
Facebook Impressions
+4,709%
Site Visits:
+33.7%
New Visitors:
+59%
*Measured over a 3-month period
CPG
Integrated Shopify & Instagram Shopping capabilities
Audience Retargeting via Facebook
Instagram Channel growth +5%-10% MoM
Facebook Sales +73% MoM
Landscape Design
Created Mobile & Desktop Site (complete with SEO backlinking etc.)
Developed all Social Channels & Strategy for the client to execute.